Privacy Policy

Privacy Policy – Elite Home Furniture

1. Introduction

Elite Home Furniture understands that your privacy is important to you. We respect and value the privacy of all our customers and website visitors. This Privacy Policy outlines how we collect, use, and protect your personal data when you visit elitehomefurniture.shop ("our site").

By using our site, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree, please discontinue the use of our site.

This policy may be updated periodically. Please review this page occasionally to ensure you are aware of any changes. 

2. Information About Us

Our website is powered by Shopify, which provides our e-commerce platform. To learn more about Shopify’s data policies, please visit Shopify Privacy Policy.

3. What Personal Data Do We Collect?

When you visit or make a purchase on our site, we collect the following types of personal information:

  • Order Information – Your name, billing address, shipping address, email address, phone number, and payment details (processed securely by Shopify and PayPal).
  • Device Information – Your IP address, browser type, and interaction with our website (collected via analytics tools like Google Analytics).
  • Communication Data – When you contact us via email, chat, or contact forms, we may keep a record of that correspondence.

We do not collect or store sensitive financial information such as credit card details. Payments are processed securely via Shopify and PayPal.

4. How We Use Your Data

We use the information collected to:

  1. Process and fulfill your orders.
  2. Provide customer support and respond to inquiries.
  3. Prevent fraudulent transactions and security breaches.
  4. Personalize your shopping experience based on browsing habits.
  5. Send promotional emails or SMS (if you have opted in).

You can opt out of marketing emails at any time by clicking the unsubscribe link at the bottom of any email.

5. How Long Do We Keep Your Data?

We retain your personal data only for as long as necessary:

  • Order details are stored for a minimum of 6 years, as required by UK tax law.
  • Marketing data is kept until you opt out of receiving communications.
  • Website analytics data is stored for statistical analysis and removed when no longer needed.

If you wish to delete your data, you may request account deletion by contacting our customer support.

6. Sharing Your Data

We do not sell or trade your personal data. However, we may share data with third parties that help us run our business:

  • Shopify – Our e-commerce platform, responsible for processing your orders securely.
  • Google Analytics – Helps us understand how visitors interact with our website. You can opt out of Google Analytics tracking here: Google Opt-Out.
  • Shipping Providers – We share shipping information with couriers like [Your Shipping Provider] to fulfill deliveries.
  • Marketing Partners – We may use platforms like Facebook, Instagram, and Klaviyo for targeted advertising.

In compliance with legal obligations, we may share data with law enforcement agencies if required.

7. Data Security

We use industry-standard security measures, including Secure Socket Layer (SSL) encryption, to protect your personal data from unauthorized access. If SSL is enabled, you will see a padlock icon in your browser.

Despite our best efforts, no online data transmission is 100% secure. You acknowledge that any data shared via our website is at your own risk.

8. Cookies Policy

Cookies are small text files stored on your device that help us improve your shopping experience. We use cookies to:

  • Keep track of items in your cart.
  • Personalize product recommendations.
  • Analyze website traffic and visitor behavior.

You can manage or disable cookies in your browser settings. However, some site features may not function correctly without cookies. For more information, visit AboutCookies.org.

9. Mobile Terms of Service

By subscribing to our SMS/text messaging service, you agree to receive recurring promotional messages from Elite Home Furniture at the phone number you provide.

Your Rights:

  • You can opt out anytime by texting STOP.
  • You will receive an opt-out confirmation, and no further messages will be sent.
  • Message frequency varies, and standard carrier rates may apply.

For assistance, text HELP or contact us via contact.elitehomefurniture@gmail.com

We do not share SMS subscription data with third parties.

10. Your Rights and Control Over Data

You have the right to:

  • Access the personal data we hold about you.
  • Request corrections to inaccurate or incomplete information.
  • Delete your data (subject to legal obligations).
  • Withdraw consent for marketing communications.

To exercise your rights, contact us at contact.elitehomefurniture@gmail.com.

If you believe we have mishandled your data, you may file a complaint with the Information Commissioner’s Office (ICO) in the UK.

11. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy policies, and we encourage you to review their terms before sharing any personal data.

12. Storage of Payment Details

We do not store payment card details. Payments are securely processed through Shopify and PayPal.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any significant changes will be posted on this page. Your continued use of our website after changes take effect constitutes acceptance of the updated policy.

14. Contact Us

For any privacy-related inquiries, contact our Data Protection Officer at:
📧 contact.elitehomefurniture@gmail.com